The US market currently accounts for about 12 percent of Safeture’s turnover and has great potential but requires significant effort and determination to succeed. Investing directly would consume a large portion of our resources, so we have opted to work with established partners in the American market, allowing us to continue growing in other regions.
Our ambition in the US is to grow together with our partners and invest in a local presence when needed to further support our partners.
Although this approach may take longer, it enables us to meet expectations on the platform. We are already experiencing positive outcomes from these partnerships with several exciting American partner clients.