GWS announces a growth initiative by establishing a local sales office in Rio de Janeiro, Brazil. The new sales office, a partnership with Dr Marcos Musafir and partners, will sell and market the GWS Safeture services portfolio, and support new and existing customers in the region.
Safeture is a personal security service when travelling, which provides critical information about disasters and other threats, directly in your smartphone through an app that you easily download. To increase market reach for the Safeture services portfolio, GWS has identified local presence as an important step in growing in the dynamic region of South America. The new sales office is established together with a sales partner, Dr Marcos Musafir, who is financing the entire sales operation in an independent company. The agreement gives GWS right to acquire the company at a later stage, if the sales development shows progress according to plan. Morgan Widung, VP Sales at GWS, explains why this region is a focus area:
”With our partnership with Dr Marcos Musafir and partners, that are well-renowned and have sales offices across Brazil, we create a platform to grow sales in South America. We will be given access to the customer network of our sales partner, and this will of course facilitate our sales development. Moreover, the focus on security is high in Brazil right now, when preparing for the Olympic Games in Rio de Janeiro next year. A lot of people will be travelling and visiting Brazil to enjoy the event, and a higher security awareness works in our favour.”
Dr Marcos Musafir, who recently held a position as State Secretary of Health of the Government of Rio de Janeiro State, has a deep understanding of the market situation:
“The Safeture services portfolio is very well aligned to our market needs. It is also a good timing for us that we establish our sales office in Rio de Janeiro when the city and Brazil is preparing for the Olympic Games. The focus on personal security was high already when we arranged the FIFA World Cup 2014, and it is growing.”
The signing of this agreement is a first and important step for the GWS international expansion plans as outlined in connection with the listing on First North.
About GWS Production AB and Safeture
GWS, Global Warning System, was founded in 2009, triggered by the experience with a global SARS epidemic, the 2004 Indian Ocean tsunami and the Mumbai terror attacks. The company offers a mobile device based, personal security service Safeture, in order to protect the traveller by real-time tracking and providing valuable real-time information about disasters and other threats that could impact on the traveller. The system consists of a range of services that are delivered via the traveller’s mobile phone and is provided to both businesses – Safeture Pro, and to private individuals – Safeture.
The GWS share is listed on NASDAQ First North Stockholm. Sedermera Fondkommission is the Certified Adviser.
For additional information on the service, visit www.safeture.com or contact VP Sales Morgan Widung, +46 (0) 708 – 19 42 11, e-mail: firstname.lastname@example.org
This is an English version of a press release communicated by GWS Production AB. In any case of doubt or possible differences regarding the different versions it is the Swedish version that shall apply.